Bcg matrix for healthcare industry11/30/2022 A growing industry will provide more opportunities for profit growth as opposed to a low growth or even shrinking one. This axis is used to express the potential for growth and profit connected to the industry itself. A low growth industry can be for instance the paper publishing industry, while a high growth industry could be blockchain technologies. On the Y-Axis we’re looking at companies who are competing in a low or high growth industry.In this first introductory paragraph, we’ll explain how the basic model works, but we’ll then delve into different applications which are specific to the fashion industry.Īs you can see from the image below, the BCG is essentially looking at two distinct dimensions to analyze firms on the grounds of their industry’s market size and the relative market share that each company takes up. However, the BCG Matrix (short for Boston Consulting Group Matrix) can be used in a large variety of situations as its focus is helping managers diversity the assets they own, to make sure that they are not unbalanced in any of the four categories. The BCG Matrix is a very popular and useful tool in business, used mostly for portfolio management and investment decisions.
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